JNB Private

ThePrivateSideofValue

An independent firm operating as a family office, specialising in ultra-prime advisory and integrated asset management.

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About Us

Who We Are

JNB Private is an advisory firm operating as an independent family office, dedicated to a select number of clients and carefully chosen mandates.

Built on decades of strategic experience, we operate with method, discipline and a long-term perspective. Every transaction is the result of relationships built over time, of a process that combines deep analysis, judgement and strategic vision.

We work alongside investors, family offices and selected counterparties in high-value transactions and complex operations, with a direct approach and strictly confidential management.

JNB Private is not brokerage in the traditional sense.

It is access, structure and control.

Florence, Italy
Luxury real estate advisory
JNB Living

Core Focus

Real Estate Advisory

Real estate advisory lies at our heart.

We curate and structure opportunities across residential, commercial, and hospitality sectors, both on and off market.

  • Performance Tracking & Portfolio Reporting
  • Private Scouting & Off-Market Search
  • Post-Sale Service Coordination
  • Legal, Tax & Financing Partners
  • JNB Living

    What We Do

    Real Estate Brokerage

    Premium residential real estate advisory, curating exceptional living spaces for discerning clients across Italy and beyond.

    Residential Advisory

    Curating ultra-prime homes, villas, and apartments, on and off market across key destinations.

    Lifestyle Integration

    Matching properties to clients' lives, values, and long-term aspirations with precision.

    Discreet Transactions

    Confidential representation and full lifecycle support, from search to closing and beyond.

    Private aviation

    What We Do

    Aviation Brokerage

    We advise on the acquisition, ownership, and stewardship of exceptional private aircrafts, guiding clients through every stage of the aircraft lifecycle.

  • Private Jet Acquisition & Sale Advisory
  • Global Aircraft Market Intelligence
  • Off-Market Aircraft Opportunities
  • Ownership Strategy & Structuring
  • Post-Purchase Aircraft Oversight
  • Luxury yacht

    What We Do

    Yacht Brokerage

    We provide institutional-grade oversight for high-value yachts and maritime assets, ensuring vessels retain value, perform optimally, and remain exceptional long-term assets.

  • Yacht Acquisition & Sale Advisory
  • Market Intelligence & Valuation Analysis
  • Off-Market Yacht Sourcing
  • Yacht Investment & Ownership Structuring
  • Post-Purchase Yacht Management
  • What We Do

    Integrated Asset Management

    We provide institutional-grade oversight for complex, high-value portfolios, ensuring that assets perform, appreciate, and endure. Every engagement is founded on clarity, continuity, and accountability.

    Acquisition & Disposition Advisory

    Guiding every acquisition and exit with precision and purpose.

    Repositioning & Yield

    Unlocking value through repositioning and yield optimisation.

    Legacy Asset Planning

    Preserving and structuring assets across generations.

    Post-Acquisition Management

    Protecting and optimising your portfolio over the long term.

    JNB Investments

    Investment Philosophy

    From Transaction to Legacy

    We partner with family offices, independent investors, and funds to identify and structure co-investments in legacy assets, bridging data with the pulse of economic and generational change.

    Long-Term, Value-Oriented

    Disciplined focus on enduring assets.

    Market & Investment Analysis

    Active optimisation of performance and returns.

    Transparent Governance

    Clear reporting and fiduciary accountability.

    Alignment of Goals

    Objectives and interests fully aligned.

    Asset management

    Our Values

    Built on discretion, vision, and growth.

    JnB Private operates as a private platform built on discretion, vision, and growth. We engage exclusively by introduction, ensuring that each relationship receives our full strategic attention.

    01

    Discretion

    Every mandate is handled with absolute confidentiality. Your affairs remain yours.

    02

    Vision

    Foresight that turns opportunity into strategy.

    03

    Growth

    We preserve and grow what matters most, across generations and markets.

    Our Philosophy

    Our distinction lies in our structure and our philosophy.

    Independence

    Privately held, conflict-free advisory.

    Enduring in Value

    From acquisition to long-term strategy.

    Focus

    No competing priorities.

    Alignment

    Our interests are yours.

    Institutional in Discipline

    Reporting, governance, fiduciary.

    Our Leadership Team

    Backed by over 20 years of experience and more than €750M in successful transactions.

    JG

    Jennifer G. Giraldi

    Managing Partner

    Visionary leader with a decade at the forefront of Italian luxury real estate. Recognised by Forbes Leader as one of Italy's most influential voices in the industry.

    YB

    Yves J. Besançon

    Managing Partner

    Hospitality and ultra-prime real estate specialist. Global perspective, operational depth, and trusted client relationships built across international markets.

    Our Global Presence

    Our Offices

    Florence

    Corso Italia, 2

    50123 Firenze (FI)

    Italy

    London

    106, Brompton Road — 4th Floor

    SW31JJ, Montpellier House

    London (UK)

    New York

    134 West 26th — Suite 1201

    10001 New York (NY)

    United States

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    Begin the Conversation

    We engage exclusively by introduction. To explore how JNB Private can serve your interests, complete the form below.