ThePrivateSideofValue
An independent firm operating as a family office, specialising in ultra-prime advisory and integrated asset management.
About Us
Who We Are
JNB Private is an advisory firm operating as an independent family office, dedicated to a select number of clients and carefully chosen mandates.
Built on decades of strategic experience, we operate with method, discipline and a long-term perspective. Every transaction is the result of relationships built over time, of a process that combines deep analysis, judgement and strategic vision.
We work alongside investors, family offices and selected counterparties in high-value transactions and complex operations, with a direct approach and strictly confidential management.
JNB Private is not brokerage in the traditional sense.
It is access, structure and control.



Core Focus
Real Estate Advisory
Real estate advisory lies at our heart.
We curate and structure opportunities across residential, commercial, and hospitality sectors, both on and off market.

What We Do
Real Estate Brokerage
Premium residential real estate advisory, curating exceptional living spaces for discerning clients across Italy and beyond.
Residential Advisory
Curating ultra-prime homes, villas, and apartments, on and off market across key destinations.
Lifestyle Integration
Matching properties to clients' lives, values, and long-term aspirations with precision.
Discreet Transactions
Confidential representation and full lifecycle support, from search to closing and beyond.


What We Do
Aviation Brokerage
We advise on the acquisition, ownership, and stewardship of exceptional private aircrafts, guiding clients through every stage of the aircraft lifecycle.


What We Do
Yacht Brokerage
We provide institutional-grade oversight for high-value yachts and maritime assets, ensuring vessels retain value, perform optimally, and remain exceptional long-term assets.

What We Do
Integrated Asset Management
We provide institutional-grade oversight for complex, high-value portfolios, ensuring that assets perform, appreciate, and endure. Every engagement is founded on clarity, continuity, and accountability.
Acquisition & Disposition Advisory
Guiding every acquisition and exit with precision and purpose.
Repositioning & Yield
Unlocking value through repositioning and yield optimisation.
Legacy Asset Planning
Preserving and structuring assets across generations.
Post-Acquisition Management
Protecting and optimising your portfolio over the long term.

Investment Philosophy
From Transaction to Legacy
We partner with family offices, independent investors, and funds to identify and structure co-investments in legacy assets, bridging data with the pulse of economic and generational change.
Long-Term, Value-Oriented
Disciplined focus on enduring assets.
Market & Investment Analysis
Active optimisation of performance and returns.
Transparent Governance
Clear reporting and fiduciary accountability.
Alignment of Goals
Objectives and interests fully aligned.

Our Values
Built on discretion, vision, and growth.
JnB Private operates as a private platform built on discretion, vision, and growth. We engage exclusively by introduction, ensuring that each relationship receives our full strategic attention.
Discretion
Every mandate is handled with absolute confidentiality. Your affairs remain yours.
Vision
Foresight that turns opportunity into strategy.
Growth
We preserve and grow what matters most, across generations and markets.
Our Philosophy
Our distinction lies in our structure and our philosophy.
Independence
Privately held, conflict-free advisory.
Enduring in Value
From acquisition to long-term strategy.
Focus
No competing priorities.
Alignment
Our interests are yours.
Institutional in Discipline
Reporting, governance, fiduciary.
Our Leadership Team
Backed by over 20 years of experience and more than €750M in successful transactions.
Jennifer G. Giraldi
Managing Partner
Visionary leader with a decade at the forefront of Italian luxury real estate. Recognised by Forbes Leader as one of Italy's most influential voices in the industry.
Yves J. Besançon
Managing Partner
Hospitality and ultra-prime real estate specialist. Global perspective, operational depth, and trusted client relationships built across international markets.
Our Global Presence
Our Offices
Florence
Corso Italia, 2
50123 Firenze (FI)
Italy
London
106, Brompton Road — 4th Floor
SW31JJ, Montpellier House
London (UK)
New York
134 West 26th — Suite 1201
10001 New York (NY)
United States
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Begin the Conversation
We engage exclusively by introduction. To explore how JNB Private can serve your interests, complete the form below.